All-day McMuffins, marketing messages and grocery stores’ latest moves


Photo: Flickr user Albert Lynn

A restaurant update led the list of most-read stories by SmartBrief’s ffood and beverage readers last week. McDonald’s CEO Steve Easterbrook gave updates on the chain’s all-day breakfast launch and offered details on the company’s ongoing efforts to trim less-popular items from the menu to make room for McMuffins. Meanwhile, some franchisees worried that the new menu was slowing service.
Snyder’s-Lance planned $1.91 billion purchase of Diamond Foods also proved popular with readers, as did stories about plans by Mariano’s to open a big new store in Chicago, Wal-Mart’s efforts to bring in wealthier shoppers by streamlining displays and trimming the merchandise mix, and Fresh & Easy’s plan to close or sell all of its 97 stores in California, Nevada and Arizona.
Trends were also of interest, from Lean Cuisine’s shift from a focus on dieting to an emphasis on healthy living in its marketing message to Campbell CEO Denise Morrison’s take on the four major market changes that are affecting the food business.
Here’s the list of this week’s top 10 stories:
How all-day breakfast is changing the menu at McDonald’s
Snyder’s-Lance makes $1.91B deal to buy Diamond Foods
Mariano’s opens its largest store yet in Chicago
Wal-Mart trims inventory to woo more affluent shoppers
Lean Cuisine CMO on why the brand has given up on dieting
Opting out of federal meal program is complicated for N.H. school
Cured egg …