Are your social media marketing strategies producing poor results? Maybe you’re “cooking” and “serving” your content wrong. Have you always loved visiting restaurants for the best food finds? Are you on the lookout for culinary bestsellers? For foodies, the perfect
Mark Greatrex is the executive vice president, chief marketing and sales officer at Cox Communications. Greatrex’s impressive career includes more than 25 years of marketing for consumer brands at companies such as Coca-Cola and AOL. He discusses in this
Credit: Progressive (left) and Dos Equis (right) Is your marketing team dreaming of creating the next Green Giant? Bad news: It’s no longer possible to create a character like Tony the Tiger, Mr. Clean or the Michelin Man and see
Amy*, a senior vice president in charge of marketing, comes to me with a request: She wants to provide professional development to her staff of five regional directors. At first glance, the request seems reasonable, doesn’t it? Of course, leaders
One of the biggest changes in marketing in recent years has been the explosion of social media. There are many different social media platforms to engage current and potential customers. While social media can be an incredibly useful tool for
With a background in traditional CPG marketing, I used to believe that emerging brands should cast their eyes to the big guys to learn how to market their products or services successfully. Certainly, many global brands are still creating campaigns
Designing a social media marketing strategy for clients is no cakewalk. Typically, their current social media efforts are lacking – they may have big ideas, but have little direction or know-how when it comes to executing them. This is why
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