Credit: Astrid Stawiarz/Getty Images Pinterest once had the reputation of being a place where young users, mostly women, could post pins about their passions, projects, crafts, and hobbies. But it has become a much broader tool that many companies also
Credit: Pixabay I’m not the biggest risk-taker. I started out in newspapers — in 2005, the year print advertising peaked. I was a copy editor, so my job was literally to ensure we were safe with what we published. I
Credit: Progressive (left) and Dos Equis (right) Is your marketing team dreaming of creating the next Green Giant? Bad news: It’s no longer possible to create a character like Tony the Tiger, Mr. Clean or the Michelin Man and see
Credit: Pixabay The last thing any company wants is to need to send an apology email. It undermines the company’s brand credibility, and it’s a little humiliating. But no one is perfect, so every company will send one eventually. Apology
Credit: Pixabay Squirrels love our backyard. Our large apple tree is a miracle of productivity. Each spring the trunk transforms nutrients under the ground into pink blossoms on the tree. In the summer the leaves flourish, and during the early
Credit: Pixabay Have you noticed the recent trend toward “pop-up” establishments? Over the holidays, I shopped in pop-up stores and ate in pop-up restaurants… and so did many other people. It’s a phenomenon in which retailers, chefs or other entrepreneurs
Credit: Startup Stock Photos Hiring a practical lawyer who is well-versed in the issues affecting emerging companies can be a smart business move for startups. Here are my top five reasons every emerging entrepreneur should hire a lawyer – and
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